The most dynamic element in today’s fashion bag market has got to be designer diaper bags. The lowly diaper bag, once a dependable joke in fashion circles, is now one of the most popular bags around, ever since the celebrity circuit began to personally endorse the bags. When movie stars like Brad Pitt, Will Smith, Janet Jackson and Ellen endorsed designer diaper bags, an entirely new market was created in demand for these attractive baby bags. Is there real value in today’s bags though, once you strip away all the celebrity appeal? In short, the popular appeal is based not only on new design elements, but also the extreme customizability of these diaper bags.

The designer diaper bags I looked at included Storksak, Mia Bossi, Nest, and Fleurville brands. The first thing I discovered is that all these bags are called “designer” bags, yet they are not all priced at high designer prices, but rather cover a wide spectrum of prices. I admit, I expected that the celebrity endorsements would only reinforce the sales of the most expensive bags, but actually the most popular celebrity diaper bags are on the less expensive side, such as Nest diaper bags.Case in point: the Nest Whipstitch bag, popularized by Heidi Klum, comes with half a dozen pockets for easy-to-reach storage, and is made to attach to a stroller without fuss. How bizarre: is it true that Hollywood’s A-List is promoting products that are truly valuable, and not just fashionable? When it comes to designer diaper bags, it looks like our leading ladies are thrifty and interested in the very best for their babies.